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Dean S. Tripodes, MBA
Dean S. Tripodes, MBA
Dean S. Tripodes, MBA, Principal and Creative Director
Since May 31, 1998, Dean has provided marketing services, specializing in Internet promotion. He has designed and promoted hundreds of advertisements for small businesses and non-profit organizations. He is a copywriter, editor, and creative director for both client and internal Baywalk Marketing ad campaigns. He is an expert in social media management and targeting the Greek-American audience.
Dean is a consultant with the role of both marketing advisor and digital advisor for many small business and non-profit organizations. Since 1998 he has owned Baywalk Marketing. Since 2002 he has taught actively as an adjunct faculty at the University of Phoenix, southern California campus. Dean teaches graduate and undergraduate classes in management, marketing, organizational leadership, and in the past — undergraduate web development classes. He earned his MBA with a concentration in strategy from the Peter F. Drucker school of management at Claremont Graduate University. His undergraduate degree is a Bachelor of Science degree in Computer Science from the University of Southern California.
Dean is a member of Beta Gamma Sigma Honor Society for Business Programs and in 1998 he won the Henry R. Kravis Entrepreneurship Award from Claremont Graduate University.

Our work includes:

  • Conference or Event Speaker
    • Learning Your Strengths and Placing Yourself
    • Bringing Creativity into your Organization
    • Business Ethics (includes discussion of Williams Ethics Institute)
    • Managing the Non-Profit Organization
    • Marketing and Networking for the Ideal Job
    • and many more topics…
    • Guest Lecturer
    • Group Teaching
  • Marketing
    • Introduction to Marketing
    • Marketing Mix – the 4 P’s (product/service, price, place, promotion)
    • Focusing on Your Target Market
    • Fictional / character actor endorsements vs. celebrity endorsements
    • Social Media management
    • Marketing Research
    • Focus on Pricing
  • Management
    • The Effective Executive (based on Peter Drucker’s book and lectures)
    • Problem Based Learning (9-Step problem solving model)
    • Business Ethics (includes case studies)
    • Constraints of Management (pressures to attract, retain, and develop talent)
    • Project teams and successful examples
  • Creativity
    • Defining Creativity
    • Creative Thinkers
    • Organizational Impact of Innovation
    • Four Styles of Creative Intelligence
    • Mental Models / Mindsets
    • The Innovation Process
  • Organizational Leadership
    • Team Building / Personality Assessment
    • Your Perfect Position — finding or making the right job
    • Transactional and Transformational Leaders
    • Dealing With Change
    • Grooming Effective Leaders (supervisors, project leads, etcetera)
    • Team Conflict Management

Expenses, which include travel outside our local southern California area, are in addition to consulting fees. Prices subject to change without notice.