Greek Yogurt Marketing Survey
Data collected: Demographic including geographic location, Psychographic (Greek festival fans), Behavioral (usage frequency). Questions include range/series and open ended comment fields.
Promotion Theme: Greek Yogurt Marketing Survey.
Goals: Building Baywalk’s proprietary market research of the Greek American and Greek Canadian demographic segment. Assist consumer food companies seeking marketing research in this area.
Media Mix: Hollywood Greeks e-mail lists, Facebook fan page, Instagram, Twitter, and LinkedIn.
Reach: Greek Americans in all United States segments.
Repetition: Reminder banner ads promoted with other campaigns to encourage the target audience to take the survey.
Extra: The direct email subject line — “In 4 minutes you can make Greek yogurt better”
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